30+
MICRO-MARKETS BENCHMARKED
From Indiranagar to Bandra to Jubilee Hills to Panjim. Real per-sqft ranges from actual leases signed by F&B operators — not city-level averages.
PROBLEM
Every F&B venture in India comes down to a small set of early decisions. Most founders make them without the data that should inform them.
Is ₹3.5L rent at Indiranagar sustainable for a 40-seat café?

THE DATA
For the past two years, Plattr has built India's most comprehensive F&B planning dataset. Not scraped from reports — grounded in conversations with real operators running real venues.
30+
MICRO-MARKETS BENCHMARKED
From Indiranagar to Bandra to Jubilee Hills to Panjim. Real per-sqft ranges from actual leases signed by F&B operators — not city-level averages.
40+
OPERATIONAL ROLES
Head barista to executive chef. Salary ranges across three city tiers — what real operators actually pay, not what job boards estimate.
14
KPIS WITH HEALTH THRESHOLDS
Food cost, labour, rent-to-revenue, breakeven, EBITDA. For each format, we've mapped what 'healthy' looks like — and where trouble starts.
Section 01 · Executive Summary
Once rent, labour, and a 31% food cost are locked, the model needs ₹1.9L/day. That is 96 covers at a ₹198 average ticket, assuming 1.15 table turns.
| Scenario | Covers/day low | Covers/day high |
|---|---|---|
| Conservative | 70 | 82 |
| Base case | 88 | 96 |
| Optimistic | 110 | 128 |
| Weekend peak | 130 | 150 |
| Weekday trough | 54 | 68 |
A 90-day ramp to 96 covers is realistic. A 180-day ramp consumes the entire working-capital reserve.
THE DIFFERENCE
Same venture. Same founder. Different information at each decision point.
You're guessing.
Without Plattr
You're guessing.
With Plattr
You're knowing.
Sign the lease HOPING the rent works out
Sign the lease KNOWING your rent-to-revenue ratio
Budget ₹45L HOPING it covers everything
Budget ₹58L KNOWING the real all-in envelope
Hire based on what feels right
Hire based on benchmarked staffing ratios
Launch HOPING breakeven lands at 8 months
Launch with a data-grounded breakeven target
Adjust on the fly six months in
Adjust on plan — reality is already accounted for
The venture doesn't change. The information you have when you build it does.
TESTIMONIALS
“We were three days from signing Indiranagar prime. The dossier showed an 11-point rent-to-revenue miss. We took the secondary street. Month five, we were cash-flow positive.”
“I had a kitchen quote and a feeling. Plattr had salary bands for a head bartender in Bandra that were 18% above what I had modelled. That one page saved the raise.”
“Investors asked for comps. We handed them a 30-page brief with real leases, not a deck. The conversation changed in the first ten minutes.”
HOW WE WORK
No retainer, no discovery theatre. Here is the whole engagement.
Fifteen minutes. Tell us the concept, the city, and the format you have in mind. Nothing to prepare.
An hour on your numbers, your shortlisted sites, and the assumptions you are carrying into the lease.
We benchmark your plan against real leases, salary bands, and P&Ls from operators in your micro-market.
Thirty pages, plus a session to talk through what actually changes about the plan you walked in with.
READY TO START
Start with a free 15-minute intro call. We'll show you a sample dossier and take it from there.
Book a 15-min intro callFREE · NO COMMITMENT · FOUNDED BY A FORMER BANGALORE MICROBREWERY OPERATOR
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